On Friday, 22 October Bike Motion Benelux opened it’s doors for the public. Lots of people entered this first afternoon and evening, to see all the popular brands with their new program. NeilPryde Bikes arranged a spot on the test track. We were next to Campagnolo and in front of the MTB test track of the new magazine called Up/ Down.
The Music out of the Red Bull Hummer was bouncing and attracted lots of people to our stand. We invited people to see and ride the new NeilPryde bikes and the reactions were almost all positive. Even some well known riders had been riding the new Diablo and Alize with great comments: ‘Such a direct ride, without feeling the bike itself’.
Until Sunday the public rushed in and we showed off the bikes. Being at the test track was a great advantage of most other brands as they could not let the bikes ride. Lots of consumers want to see, feel and ride the bike, before they will think of buying such a great bike. Due to the great designs of the BMW design team and the nice colors we kept on surprising the public. Even a lot of non windsurfers liked the brand and the knowledge behind the designs.
On the trade day we have been visiting several magazines to arrange tests and photo shoots. Some of them really got excited and will be placing some tests or reviews very soon. We will keep you posted about this information.
The 2010 Bike Motion attracted just under a 30.000 people which is around the same numbers as last year. The organization of Bike Motion was very happy with this years show after receiving great reviews of consumers.