We are excited to announce that 2pure are the new distributor for NeilPryde in the UK. This partnership will allow NeilPryde to reach many more UK cyclists and leverage 2pure's expertise and extensive store network.

2pure said it had been seeking a range of bleeding edge road bikes for some time: "...their range of cutting edge road bikes continue to turn heads in the world of cycling. We have looked forward to working with a road frame brand of this quality from our inception and NeilPryde has provided the perfect match."

2pure MD George Bowie added: “Simply put, NeilPryde makes sense – not just from a sales perspective or even a brand outlook perspective, but as a missing piece of who we are as a company. We have been looking for an authentic road bike brand that actually adds value to the UK market and we found this in NeilPryde. When the MD of POC contacts you and says, George you need to look at NeilPryde, you pay attention. A respected brand that is great to work with and holds the same ideals and core values that 2pure hold dear. All of us at 2pure feel that there is a great future ahead for us and NeilPryde.”

Look out for more NeilPryde Bikes on UK roads!