NeilPryde Bikes have a further cause to celebrate after scooping two more design awards: the Design for Asia Award and Singapore’s President’s Design Award. The two awards were won by Alize and Diablo, NeilPryde’s recently launched high-performance road bikes introduced in late 2010. These latest accolades round off an incredible 12 months for NeilPryde Bikes which has already won the internationally-renowned iF and reddot awards in 2011. New additions to the trophy cabinet further reinforce NeilPryde’s position as a maker of ‘elegantly-engineered’ sporting equipment and a serious and exciting new player in the competitive cycling market.
Asia is at the forefront of global design and product innovation yet these innovations often go unrecognised. With this in mind, Hong Kong Design Centre, a publicly funded, non-profit organisation, was set up in 2001 with a mission to promote and celebrate design excellence while championing education and professional efforts to build up the global business of sustainable design. Spearheading this mission is the Design for Asia Awards, a high profile event in the regional design calendar now in its ninth year.
Similarly, in Singapore, the President’s Design Award is a celebration of the outstanding designs and exceptional designers who set the standards for design excellence in Singapore and Asia. For the last five years, the Award has recognised both innovative designs developed in Singapore as well as talented individuals who, through design, have forged ahead to improve quality of life and add lasting value to businesses.
Mike Pryde, NeilPryde Bikes Brand Manager commented: “NeilPryde Bikes has been steadily growing and expanding in reach for the past 12 months. Having Alize and Diablo recognised in this manner by the Design for Asia Award and the President’s Design Award is an honour and one we are all extremely proud of.”
These two awards add to the Pryde Group’s already impressive trophy cabinet. With 33 international awards won since 1991 for marketing, design and business excellence, the Pryde Group cements its reputation as one of Asia’s most internationally successful businesses and a leading global player in the performance sports market.
For more information on the awards please visit:
Pryde Group Awards over time: www.Pryde-Group.com
President’s Design Award: www.DesignSingapore.org
Design for Asia Award: www.DFAaward.com
