For over 40 years NEILPRYDE has been at the cutting edge of developing high performance products that go fast.
In 2011, NEILPRYDE applied this passion to the world of cycling, launching the ALIZE and DIABLO bikes, designed in collaboration with BMW Group DesignworksUSA. And now we take the next step...
THE WILL TO WIN
It's in our blood. We love competition, and more importantly, the thrill of crossing the line first. NEILPRYDE was established in 1970 as a result of our founder, Neil Pryde's desire to develop cutting-edge equipment that would allow him to fulfil his Olympic dream. This competitive streak still runs throughout everything we do.
INNOVATE OR DIE
For over 40 years NEILPRYDE has been developing cutting edge products that have helped the world's best athletes push the limits of their sport, set world records, win gold medals. We understand the importance of innovation, developing new technologies, exploring new materials and working closely with the best athletes. The process of "design, test, refine" is a never ending pursuit.
ENGINEER AWARD WINNING PRODUCTS
"Achieving the balance between form and function." We've all heard this time and time again, but it's true. Our goal with every bike is to incorporate innovative engineering solutions into a distinct, unique design. Collaborating with some of the most creative designers in the world, like BMW Group DesignworksUSA, and starting every new project with a fresh perspective and a clear vision leads to innovative design and bikes with a distinct silhouette.
WE RIDE
Among the team behind NEILPRYDE Bikes there isn't anyone who doesn't have chain lube running through their veins. We ride! "The jump to cycling was a natural progression for NEILPRYDE," says Brand Manager, Mike Pryde. "As an experienced competitive cyclist with many years of racing behind me I was passionate about developing bikes that can both excel at pro level as well as be ridden by weekend warriors aspiring to climb the most demanding alpine passes or set their personal best time."
