We are delighted to announce that NeilPryde has been selected to receive two iF product design awards for the Alize and Diablo. Each bike has won this coveted design prize for 2011 in the leisure + lifestyle section.
The iF design awards, judged by a panel of international experts, are trusted the world over and denote proven design quality. For potential clients, the iF logo is a guideline for finding the best products and creative services within the marketplace. Participating in the iF design awards demonstrates the will to innovate and the courage to compare to others in competition.
The iF product design award covers all areas of product design. It serves as a platform for design relevant innovations, thus recognizing today’s globally networked world and its related dynamics. Since 1953, the iF product design award has been recognized as a label for excellent design. A continuous dialogue with manufacturers and designers forms the basis for furthering its reputation as a trend indicator for outstanding achievements in design and in design innovation.
Michael Pryde, Division Manager for NeilPryde Bikes, commented: “We are very excited to see the bikes being recognized by such a prestigious award, and we thoroughly enjoyed collaborating with BMW Group DesignworksUSA on this successful project.”
www.ifdesign.de
www.designworksusa.com